73%
of consumers have bought as a result of a brand’s text
Klaviyo SMS
Engage your most valuable customers with SMS marketing
Connect with your customers where they are most active. With Klaviyo SMS marketing, you can create personalized, cross-channel experiences that engage your audience faster.
Build stronger one-to-one relationships
1 in 3
consumers prefer texts over emails from their favorite brands
5.5x
SMS marketing gets 5.5x the click rate of email
9.88%
click rate for Klaviyo SMS
Transform first-time shoppers into lifelong loyalists
Klaviyo text message marketing includes features to help you build and strengthen valuable relationships with customers.
SMS subscribe links
Collect new SMS sign-ups using email CTAs, social media links, and QR codes.
Dynamic text blocks
Create a single SMS sign-up form that automatically optimizes for mobile visitors.
Custom keywords
Grow your SMS marketing list using branded phrases subscribers can use for text-to-join or to communicate directly with your brand.
Two-way conversations
Respond to individual customers in real time through Klaviyo or Gorgias/Zendesk integrations.
Audience segmentation
Create targeted campaigns or segment flows by SMS consent.
Pre-built automations
Customize 20+ pre-built SMS automated flows to fit your brand needs.
MMS image and GIF support
Add high-quality images to your text messages campaigns and dynamic product images in flows.
DELIVERABILITY AND COMPLIANCE
Grow your list with confidence
Klaviyo has built-in deliverability and compliance features that help ensure your messages only get sent to customers who have opted in.
- Show up as your brand, not a random number with built-in contact cards and custom branded links.
- Quickly add pre-built disclosure language and terms of service to any form.
- Only send texts during local recipient business hours with SMS quiet hours.
- Identify deliverability issues and quickly make adjustments with SMS failed reasons.
- Automatically check for SMS consent prior to sending your texts—and skip any non-consent profiles.
Honeylove consolidates email + SMS in Klaviyo and drives 195% revenue growth
Working with Klaviyo, it feels like we are only limited by our imagination and we don’t end up blocked by the technology.”
13,000+ brands use Klaviyo SMS to grow
100k+ SMS subscribers in a year
See why this fashion brand combined SMS marketing with Klaviyo email.
40x ROI in 6 months with Klaviyo
Discover this health and beauty brand’s strategy for easily weaving email and SMS together.
49% more SMS subscribers
Explore why this fashion brand moved their SMS marketing to Klaviyo.
Your marketing channels consolidated in one platform
With SMS, email, mobile push, and reviews all together, you can reduce spend and increase your ROI—while reaching customers on their preferred channels.
- Drive more list growth with a single platform to manage and optimize your sign-up forms and marketing experiences.
- Make smarter business decisions based on accurate, comprehensive profiles and real-time data.
- Improve conversion rates with intelligent testing and predictive analytics.
If you’re a current Klaviyo email customer, it’s easy to add SMS right in the platform.
Explore the rest of the platform
Email
Use pre-built email automations to move customers through the funnel.
Mobile Push
Drive engagement with targeted mobile app notifications.
Reviews
Add automated review requests to email and SMS flows.
Build flows for every touchpoint, moving customers through the funnel.
Learn how your KPIs stack up to peers. Get step-by-step guidance to improve.
Track email KPIs, predict customer behavior, and get actionable insights.
Promote sales events, announce new products, send newsletters, and more.
Tailor 100+ essential templates to your brand’s needs with ease.
Drive more revenue with hyper-relevant campaigns powered by real-time data.
Capture more data, target specific audiences, add coupons, and more.
Additional SMS marketing resources
Kickstart your SMS marketing program in 6 steps
Launching your SMS marketing program doesn’t need to be intimidating.
Frequently asked questions about SMS marketing
SMS marketing is the practice of sending customers and prospects marketing messages, promotions, announcements, reminders, and more by text message. Learn more about SMS marketing.