The power of segmentation to drive revenue
In this action-packed and example-filled deck, you’ll find dozens of tips for smarter, scalable personalization via segmentation that you can implement and test right now.
Learning resources for ecommerce marketers
Explore our library of educational resources for ecommerce marketers focused on email marketing, SMS marketing, marketing automation, data privacy and more.
Featured resources
Explore our most popular ecommerce guides, benchmarks, and deep dives
How to personalize more with less—a deep dive on marketing automation
Learn what you need to have in place before you launch your automations program and the core 4 to implement right away, according to experts.
Kickstart your SMS marketing program in 6 steps
Klaviyo’s 6 step guide will help you plan for success, properly build an SMS list, begin sending, get more targeted, and of course, track it all back to revenue.
Your resource for every major (and minor) holiday
Download Klaviyo’s free 2023 selling all year calendar, including both federal and more fun US holidays your brand can leverage to drive more revenue, A/B test ideas, and stay top of mind with your customers year-round.
The advanced marketing automation guide
How fast-growing brands automate to scale
Successful marketing automation not only streamlines workflows and marketing tasks and maximizes your team’s efficiency. It also helps you better understand your customers and prospects, and improves those relationships by surfacing more relevant content for them, precisely when they’re most likely to act on it.
The SMS marketing consumer sentiment report
How your brand can win more customers via text
Brands that understand SMS marketing—and how it works best—use it to strategic advantage. We surveyed 1,975 consumers to see how they perceive their relationship with SMS and how you can use this channel to drive sales.
Modern DTC marketing
Set your direct-to-consumer brand up for success
The rumor mill has it wrong: DTC isn’t dead. But you do have to find the right playbook that fits your brand through data, customer conversations, creativity, and constant testing. Download this guide to learn more.
The next transformation in retail is here
Tech stacks built for omnichannel experiences
The digital transformation of the last decade may have been about the move from on-premise to cloud and SaaS technologies, but the next era is here—and it’s about holistic experiences that require not just the collection of accurate customer data, but the activation of it, too.
More free resources
Get access to our library of downloadable strategy decks, featuring tactics you can implement now, all in a format that is easy to share with your team to get approval, alignment, and then––get going!
Your free RFP Template: 122 questions to ask
Access 100+ questions you can customize to suit your business needs—standardizing your evaluation criteria against a handful of vendors.
The email marketing table stakes guide
Find the best strategies, automations, workflows and more to grow your brand’s profitability through the email marketing channel.
The advanced email marketing playbook
Scalable email marketing tactics to personalize, optimize, and automate your strategy for more revenue, more ROI, and more profitability.
Migrating to Klaviyo?
We're here to help
Switch and scale: why you need a new Magento 2 email marketing platform
Whether you’re frustrated with your current email marketing platform or a first-time shopper, if your ecommerce platform is Magento 1 or Magento 2, we’ve got good news for you. Klaviyo integrates with both and takes just minutes to set up.
Change is hard—Klaviyo x WooCommerce email marketing isn’t
Klaviyo, a unified customer platform for email and SMS marketing, gives your WooCommerce brand direct ownership of your consumer data and interactions—so you can talk to every customer like you know them, and grow your business on your own terms.
More benchmark reports
From BFCM and email automation to more specific metrics like abandoned cart, dive on in to Klaviyo's vast database of proprietary metrics.
Email marketing benchmarks by industry for Q422
Dig into these averages across the Klaviyo platform to see where you stand on email open rates, click rates, conversion rates, and revenue per recipient in comparison to your industry’s average.
SMS marketing benchmarks by industry for Q422
If you’re feeling stuck or unprepared for what’s to come, then let this resource be your North Star. Read on to learn how to directly address the ramifications of Apple and Google’s data privacy changes.
The ecommerce email segmentation and automation report
Discover how email segmentation is delivering revenue for more than 150K Klaviyo customers. We crunched the data from more than 1B of their emails to find out.
Ecommerce industry guides
Discover email and SMS marketing best practices, trends, and examples for your unique ecommerce industry.
The CPG ecommerce industry guide for email and SMS
A summary of how the CPG industry has fared since 2020, what challenges are facing these retailers, and what your brand can do about it to come out on top.
The state of email and SMS for the health and beauty industry
Discover trends and benchmarks from the health and beauty industry, as well as examples from leading health and beauty brands.
Your full marketing funnel guide for sporting goods ecommerce
Discover trends, best practices, and benchmarks from the sporting goods industry, as well as examples from leading sporting goods brands.
The state of email marketing and SMS for fashion ecommerce
Discover trends, best practices, and benchmarks from the fashion industry, as well as examples from leading apparel and accessories brands.
Your full marketing funnel guide for your home and garden business
Discover trends, best practices, and benchmarks from the home and garden industry, as well as examples from leading home furnishings brands.