The biggest ecommerce holiday events of 2023
Discover the holidays that see the highest consumer spending on the ecommerce marketing calendar––year-round.
The Klaviyo Approach
Your owned marketing resource
Latest posts
Discover the most recent marketing insights.
Email marketing
Nov 2, 2023
A complete guide to improving click rates, including expert insight and brand.
Annie McGreevy
15min read
Email marketing
Oct 27, 2023
A full guide to Google + Yahoo’s new sender requirements for better deliverability.
Annie McGreevy
7min read
Success stories
Read how brands are achieving their biggest milestones.
Success stories
Proof that personalization outperforms blastsOct 26, 2023
Personalized email and SMS strategies have attained best practice status––for good reason. If you’re still focused on blasts, these 6 stories may change your mind.
Mae Rice
7min read
Success stories
How Klaviyo drives ecomm success for WooCommerce brandsOct 3, 2023
Learn when it makes sense to build on WordPress + WooCommerce, what makes Klaviyo one of the best tools for WooCommerce email marketing, and more.
Jax Connelly
28min read
Success stories
How spas, salons, and fitness studios use KlaviyoAug 24, 2023
Learn more about how to use email marketing to engage and retain customers for your health and wellness business.
Mae Rice
9min read
Being able to easily integrate Klaviyo, grab all of that data, and then set up these set-it-and-forget-it type of automations, has a dramatic impact on the top and bottom line of the business.
Justin Ragsdale
VP of strategy, IM Digital
And then this happened
Get an inside look at what it really takes to build and grow a business. Plus, hear some of your favorite founders and marketers get candid about what makes them tick, what keeps them up at night, and how they stay motivated every day.
Email marketing
Everything you need to know about what it takes to craft an effective email marketing strategy.
Email marketing
Klaviyo Best Practices for RestaurantsNov 16, 2023
Restaurants face unique retention and personalization challenges. With a marketing automation platform like Klaviyo, they can still solve them.
Mae Rice
11min read
Email marketing
Boost ROI with a smart email segmentation strategyNov 9, 2023
Learn how to use email segmentation to send personalized emails based on customer interest and behaviors to boost message relevancy and conversions.
Tiffany Regaudie
12min read
Email marketing
Email segmentation tools have evolved Nov 9, 2023
Learn how email segmentation technology has evolved and how a marketing platform like Klaviyo can help you make the most of it.
Tiffany Regaudie
9min read
SMS marketing
Text message marketing is here to stay. Find out how to do it right.
SMS marketing
BFCM SMS Marketing: Your Ready-Made 6-Step Plan for 2023Nov 13, 2023
Learn 6 key steps for planning—and executing—a successful Black Friday SMS strategy.
Kaleigh Moore
14min read
SMS marketing
SMS marketing campaigns are reaching maturity. Here’s how to step it up with yoursAug 8, 2023
SMS campaigns are more popular than ever with brands. Learn how to craft your text message strategy to stand out.
Tiffany Regaudie
17min read
SMS marketing
5 best SMS marketing toolsMay 9, 2023
The top 5 SMS marketing platforms for delivering experiences for today’s consumers. Why you might want to use each one—and why you might not.
Jax Connelly
22min read
Related content
Looking for more? Check out other resources to grow your business.
The SMS marketing consumer sentiment report
Discover how your brand can win more customers via text—with powerful data to convince even the most skeptical internal stakeholder.